Whoever works in the advertising department at Adidas inc. are fucking geniuses! Don't know if you're familiar with the adicolor campaign but Adidas gave 7 film makers 7 different colours (red,pink,blue,yellow,green,black, white) a bunch of money, and and basically said make a short film on how you react/feel/see this color and the end results are nothing short of brilliant.
What I find particularly interesting is that each film maker basically made a commentary on modern living; consumerism,apathy,indulgence,excessiveness,loss of innocence,human arrogance,sex,the moral dilemma of artificial intelligence, and yet these are essentially commercials for a global corporation. Curious, very curious...non?
Anyways for your viewing pleasure here are all 7 short films. The best ones are Yellow, Black, and Pink; Red is funny but I think you need to find a particular kind of humour; Green is a little bizarre, I had to watch it 3 times to get it; Blue is a street video about the colour which I find amusing; but White I think is the worst one, I just don't get it. Ok yeah, Jenna Jameson is hot in a used up sort of way but what the fuck is it trying to say?
VIDEOS!!!!!!!!!
Yellow:
Black:
Pink:
Red:
Green:
Blue:
White:
Tuesday, October 23, 2007
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